Jeffrey S. Wilkinson, Ph.D.

Jeffrey S Wilkinson

Division Of Journalism


Office Hours

SJGC Bldg. Room #3024

Tuesday/Thursday 11 a.m.-12 p.m.
Tuesday/Thursday (Online) 3:00 p.m.-4:00 p.m.
Monday/Wednesday (Online) 10:00 a.m.-11:00 a.m., 1:00 p.m.-3 p.m.

Current Semester Schedule

JOU 1040E Writing for Media Professionals Online
JOU 2100C Writing and Reporting I Tu. Th. 9:30 a.m. - 10:45 p.m.
MMC 2130 International Issues and the Media Tu. Th. 12:30 p.m. - 1:45 p.m.

About Me

Jeffrey S. Wilkinson is a Professor of Journalism at Florida A&M University in Tallahassee, Florida. He completed a B.S. in Broadcasting from the University of Florida and worked as an award-winning broadcast news reporter before earning both a Master's and Ph.D. from the University of Georgia. He taught at the University of Tennessee, earning tenure, then moving to Hong Kong in 1998. He spent 10 of the next 12 years teaching and researching mass media in China and Hong Kong.

In 2004, he returned to the US to co-author Principles of Convergent Journalism and co-edit Understanding Media Convergence, both published by Oxford University Press. In 2007, he returned to Asia to head the international journalism program at United International College in Zhuhai, China. The following year, as Dean of the Division of Humanities and Social Sciences, he launched a new program in public relations and advertising.

In 2010 he returned to the US, serving as program chair and department chair at Houston Baptist University and the University of Toledo. He returned again to China in 2017 as Associate Dean of academics for the Sino-U.S. College at the Beijing Institute of Technology, Zhuhai. He currently holds a leadership role in the Broadcast Education Association International Division. He teaches reporting and writing, media ethics, media technology, media literacy, and international communication.

Areas of Interest

  • Communication technology and new media
  • International media systems
  • Journalism practices
  • Visual communication
  • Media effects.


  • University of Georgia • 1992
    Ph.D. in Mass Communication
  • University of Georgia • 1987
    M.A. in Journalism
  • University of Florida • 1979
    B.A. in Broadcasting

Work History

  • Professor • present
    Florida A&M University, Tallahassee, FL
  • Associate Professor • 2019-2023
    Florida A&M University, Tallahassee, FL
  • Professor • 2017-2019
    Sino-U.S. College,
    Beijing Institute of Technology, Zhuhai, China
  • Professor 2014-2017
    University of Toledo, Toledo, OH
  • Professor 2012-2014
    Houston Baptist University, Houston TX
  • Professor 2007-2012
    United International College, Zhuhai, China
  • Associate Professor 2004-2007
    Regent University, Virginia Beach, VA
  • Senior Assistant Professor 1998-2004
    Hong Kong Baptist University, Hong Kong, China
  • Associate Professor 1998-2000
    University of Tennessee, Knoxville, TN
  • Assistant Professor 1992-1998
    University of Tennessee, Knoxville, TN


Academic Accomplishments

  • Tsang, E.Y.H., Wilkinson, J.S. (2022). The Home as a Barometer of Society: “Practices of Intimacy” to Moderate Family Intergenerational Conflict in the 2019 Summer of Dissent. The China Review, 22(1), 307-334. (Q1).

  • Wilkinson, J.S., Davie, W.R., and Taylor, A.J. (2020). Journalism Education in Black and White: A 50-Year Journey Toward Diversity. Journalism and Mass Communication Educator, special 75th anniversary issue, 75(4), pp 362-374. [Q1].

  • Sun, Y.M., and Wilkinson, J.S. (2020). Parenting Style, Personality Trait and Interpersonal Relationship: A Model of Prediction of Internet Addiction. International Journal of Communication, 14, 1-24. [SSCI Listed Communication, Impact Factor 1.069, Q3].

  • Tsang, E.Y.H.; Wilkinson, J.S.; Cheung, C.K. (2020). Cosmopolitan Cultural Capital as a Key to Employment in Overseas Chinese Graduates. China: An International Journal. [SSCI-listed – Area Studies – Impact factor 2018: 0.69, Q3 (41/68)].

  • Tsang, E.Y.H., Wilkinson, J.S., Yeung, J.W., Cheung, C.K., Chan, R.K.H., and Norton, D. (2020). Dead End of the Rainbow: How Environmental and Spatial Factors Create a Necropolis for Gay Sex Workers in China. Deviant Behavior. [SSCI-listed –Sociology – Impact factor 2018: 1.79, Q2 (61/128)].

  • Qiao, S., Tsang, E.Y.H., Wilkinson, J.S., Lipeleke, F., & Li, X. (2019): “In Zimbabwe there is nothing for us”: sex work and vulnerability of HIV infection among male sex workers in Zimbabwe, AIDS Care, DOI: 10.1080/09540121.2019.1574334.

  • Tsang, E.Y.H.; Qiao S., Wilkinson, J.S, & Lipeleke, F. (2018). Multilayered stigma and vulnerabilities for HIV infection and transmission: A qualitative study on male sex workers in Zimbabwe. American Journal of Mens Health. [SSCI-listed –Public, Environmental & Occupational Health– Impact factor 2017: 2.3, Q1 (39/157)].

  • Tsang, E.Y.H., Lowe, J., Wilkinson, J.S., and Scambler, G. (2018). Peasant sex workers in metropolitan China and the pivotal concept of money. Asian Journal of Social Science, 46, 359-380.

  • Guerrazzi, D., Grant, A.E., and Wilkinson, J.S. (2016). Format Appears to Matter Less than Story Salience. Newspaper Research Journal, 37(2), pp. 167-179.

  • Milbourne, C.C. and Wilkinson, J.S. (2015). Chasing Infinity: The fear of disconnecting. American Communication Journal, (17)2, 1-14.

  • Milbourne, C. C. and Wilkinson, J. S. (2014). Internet Addiction among Chinese Undergraduates: Awareness and attitude toward treatment. Review of Social Studies, Law and Psychology, 8(4), 132-141.

  • Kolodzy, J., Grant, A.E., DeMars, T., and Wilkinson, J.S. (2014). The convergence years. Journalism and Mass Communication Educator, 1077695814531718.

  • Wilkinson, J.S., and Grant, A.E. (2009). Comparing Chinese and American media systems: Journalism, technology, and change. International Journal of Cross-Cultural Studies, 1(1), 1-15.

  • Wilkinson, J.S. (2002). [Review of the book Global News: Perspectives on the Information Age]. Journal of Media Economics, 15(1), 57-58.

  • Wilkinson, J.S. (2001). Teaching with technology: Using Internet video to teach students in a second language environment. Polyglossia, 4, 49-55.

  • Wilkinson, J.S., and Chen Lu (2001). Putonghua-language radio programming in Hong Kong: RTHK and the Putonghua audience. Canadian Journal of Communication, 26, 143-154.

  • Wilkinson, J.S., Bates, B.J., Chambers, T.L., and McClung, S.R. (2000). What makes a good radio remote: Factors leading to perceived cost-effective and well received on- site radio promotional sales events. Journal of Broadcasting and Electronic Media, 44(4), 716-730.

  • Wilkinson, J.S. (1997). [Review of the book The New Television in Europe]. Journal of Media Economics, 10(1), 57-58.

  • Wilkinson, J.S., and Fletcher, J.E. (1995). Bloody news and vulnerable populations: An ethical question. Journal of Mass Media Ethics, 10(3), 167-177.

  • Bennett, E., Swenson, J., and Wilkinson, J.S. (1992). Is the medium the message? An experimental test with morbid news. Journalism Quarterly, 69(4), 921-928.



  • Prominent Teacher of Zhuhai 2010,
    Zhuhai city government, Guangdong Province, China

Courses Taught At FAMU

  • MMC 4203 Media Ethics
  • JOU 2100C Writing and Reporting I
  • MMC 2310 International Issues and the Media