SJGC Bldg. Room #3033
Tuesday/Thursday • 12:15 p.m. - 1:30 p.m
PUR 3622 Social Media Analytics • Mon. Wed. — 2:30 p.m. - 3:45 p.m.
PUR 3490 Integrated Marketing Communication • Tue. Thu. — 9:30 a.m. - 12:15 p.m.
Dr. Hsuan Huang is an Assistant Professor in Public Relations in the School of Journalism.
She received her doctoral degree from University of North Carolina’s Hussman School
of Journalism and Media.
Her primary research interest is in health communication and health behavior campaign
particularly in examining and addressing health disparity among disadvantaged minority
groups. She frequently serves as a peer reviewer for journals such as Health Communication
and conferences.
Dr. Huang is active in professional organizations including International Communication
Association (ICA) and serves in the Editorial Board for Lifestyle and Behavior (special
section of Frontiers in Digital Health) as a Review Editor.
She teaches public relations courses including Public Relations Campaign, Social Media
Analytics, and Integrated Marketing Communication. She has been the faculty advisor
to the FAMU chapter of the Public Relations Student Society of America (PRSSA) student
organization.
- Health disparity in African American communities
- Health Communication and health behavior campaign
- Public Relations/Marketing campaign
- University of North Carolina, Chapel Hill • 2003
Ph.D. in Communication
- Ohio State University • 1992
M.A. Journalism w/ a concentration in Public Relations
- Tamkang University • 1989
B.S. Mass Communication
- Assistant Professor • 2018 - Present
Florida A&M University (FAMU), Tallahassee, FL
Recent peer-reviewed journal publications:
- Huang, H.Y. & Gerend, M. (2024). The Role of Trust and Health Belief Model Variables
in COVID-19 Vaccination Intentions: Evidence from an HBCU Sample. Journal of Health
Psychology. Journal impact factor (2023): 3.79.
- Huang, H. Y. (2022). Third-and First-Person Effects of COVID News in HBCU Students’
Risk Perception and Behavioral Intention: Social Desirability, Social Distance, and
Social Identity. Health communication, 1-15.
- Huang, H. Y., Li, H., & Hsu, Y. C. (2022). Coping, COVID knowledge, communication,
and HBCU student's emotional well‐being: Mediating role of perceived control and social
connectedness. Journal of Community Psychology.
Recent Encyclopedia Publications:
- Huang, H. Y. (2022). Message Tailoring. International Encyclopedia of Health Communication.
14-20
- Huang, H. Y. (2022). Campaign Efficacy vs effectiveness. International Encyclopedia
of Health Communication. 2-7
Recent book chapters:
- Huang, H. Y. (2022). The Internet. In Communication Technology Update and Fundamentals
(pp. 231-246). Routledge.
- Huang, H. Y. (2020). The Internet. In Communication Technology Update and Fundamentals
(pp. 263-276). Routledge.
- FAMU Faculty Research Award Program (FRAP), 2021-2022.
- PUR 3000 Introduction to Public Relations
- PUR 3105 Public Relations Communication
- PUR 4800 Public Relations Campaign
- PUR 3401 Critical Issues in Public Relations
- PUR 3622 Social Media Analytics
- PUR 3490 Integrated Marketing Communication