Florida A&M University Logo
Home FamMail iRattler FamCast
Office of Communications

Faculty/Staff Directory  Faculty/Staff Directory
Phone  850-599-3413
Fax  850-561-2626

Office of Communications
1601 S. Martin Luther King Blvd.
200 Lee Hall
Tallahassee, Florida 32307
 Business Faculty Experts
Management, Marketing

Dr. Shawnta Friday-Stroud

Dean of the School and Business Industry
Florida A&M University
School of Business and Industry
Sybil C. Mobley Complex
500 Gamble Street
Tallahassee, FL  32307
(850) 599 - 3565

Area of Expertise: Strategic management; organizational behavior; management diversity issues

Friday-Stroud has consulting experience in the areas of strategic planning, leadership training, diversity course development and training, employee attitudinal assessments, workload analysis, strategic market assessment, team building, computer training, conflict resolution and management, and employee-management relations liaison to name a few.
Friday-Stroud is a former McKnight Doctoral Fellow and a former McKnight Junior Faculty Development Fellow. 

  • Hill, A., & Friday-Stroud, S. (2009). Information Fatigue: The Case of Activity-based Information (ABI) in Decision-making. Journal of Technology Research, 1, 1-9.
  • Campbell, A.M., Harper, V.J., & Friday-Stroud, S.S. (2008). Business Students’ Listening Skills: Do They Sense More, Process More, or Respond More? International Journal of Education Research, 3, 2, 112-119.
  • Friday-Stroud, S., & Sutterfield, J.S. (2007). Infusing Six Sigma and Strategic Management Methodologies to Enhance Decision-Making. The TQM Magazine, 19, 6, 561-571.
  • Sutterfield, J.S., Friday-Stroud, S.S., Shivers-Blackwell, S.L. (2007) How not to manage a project: Six lessons learned from the DOD LAMP-H Project. Journal of Behavioral and Applied Management, 8, 3, 218-238.
  • Sutterfield, J.S., Friday-Stroud, S.S., Shivers-Blackwell, S.L. (2006). A case study of project and stakeholder management failures: Lessons Learned. Project Management Journal, 37, 5, 26-35.

Dr. Roscoe Hightower, Jr.
Professor of Marketing
School of Business and Industry
Florida A&M University
500 Gamble Street
Tallahassee, FL  32307
(850) 599-8335

Area of expertise: Marketing; services marketing; sports marketing; value; transportation; physical environment also known as the “Servicescape”

Dr. Hightower received his doctor of philosophy in marketing from Florida State University and a MBA and bachelor of science degree from FAMU.

  • Hightower, Jr., Roscoe (2010),“Commentary on Conceptualizing the Servicescape Construct in ‘A Study of the Service Encounter in Eight Countries’,” the Marketing Management Journal, 20(1), 76-86.
  • Hightower, Jr., Roscoe and Mohammad Shariat, “Servicescape’s Hierarchical Factor Structure Model,” Global Review of Business and Economic Research Journal, 5(2), 375-398.
  • Shariat, Mohammad and Roscoe Hightower, Jr. (2007), “Conceptualizing Business Intelligence Architecture,” Marketing Management Journal, 17(2), 40-46.
  • Hightower, Jr., Roscoe; Richard Brand; Brian Bourdeau (2006), “Managing the Servicescape for the Funeral Home Industry,” Forum Empresarial Journal, 11 (1), 42-58.
  • Cronin, J.J. and Roscoe Hightower, Jr. (2004), “An Evaluation of the Role of Marketing In Public Transportation Organizations,” The Journal of Public Transportation, 7(2),17-36.
  • Hightower, Jr., Roscoe (2003), “Framework for Managing the Servicescape: A Sustainable Competitive Advantage,” Marketing Management Journal, 13(2), Fall 84-95.
  • Hightower, Jr., Roscoe; Michael Brady and Tom Baker (2002), “Investigating the Role of the Physical Environment in Hedonic Service Consumption: An Exploratory Study of Sporting Events,” Journal of Business Research, 55(9), 697-707.
  • Cronin, J.J.; Roscoe Hightower, Jr. and Michael Brady (2000), “Niche Marketing Strategies: An Investigation of the Role of Special Purpose Transportation Efforts in Attracting and Retaining Transit Users,” Journal of Public Transportation, 3 (3), 63-86.
  • Keillor, Bruce; G. Tomas Hult and Roscoe Hightower, Jr. (2000), “Valued Product Attributes In A Developing Market: A Comparison Between French And Malaysian Consumers,” Journal of World Business, 35 (2), 206-220.
  • Cronin, J.J. and Roscoe Hightower, Jr. (2000), “A Dynamic Competitive Environment and Shifting Management Paradigms: Implications for the Marketing of Public Transit Agencies,” Journal of Public Transportation, 3 (1), 67-94.
  • Cronin, J.J.; Michael Brady; Richard Brand; Roscoe Hightower and Don Shemwell (1997), “The Role of Service Value in Consumer Decision Making: A Cross-Sectional Test of the Effect on Purchase Intentions and of Alternative Models,” Journal of Services Marketing, 11(6), 375-391.
  • Chapter 9 "Leveraging Sports Brands with the Servicescape," in Leveraging Brands in Sport Business, eds. Mark Pritchard & Jeff Stinson, Northwest Center for Sport Business,
    Routledge, forthcoming 2013.
  • “Investigating the Green Leadership in Energy and Environmental Design (LEED) Servicescape Scale in Brazil” Construction Innovation: Information, Process, Management Journal.
  • Exploring the Green Servicescape’s Influence on Consumer Purchase Intentions Journal für Facility Management, 4th Issue, pg 39-60, March 20, 2012.