Specialty Crop Project
The Specialty Crop Project is a two year project funded by Florida Department of Agriculture and Consumer Services through the USDA Specialty Crop Block Grant Program.
The project focuses on evaluating specialty crop enterprises that can enhance farm profits and marketing success for small-scale specialty crop producers, and allows for the development of new market outlets for small-scale farm operations by strengthening the links between producers and consumers.
The project utilizes on-station and on-farm demonstrations to evaluate production capabilities for small-scale, specialty crop producers, including:
- variety selection
- production and harvesting practices
- production scheduling
- irrigation and water management
- post-harvest handling
- value-added processing
Marketing and distribution demonstrations are conducted to evaluate economic feasibility and cost-effectiveness of facilitating these market outlets.
The project utilizes group training and outreach seminars, as well as web-based and exportable training information and materials.

Additional Resources:
Marketing for the Farm Business
Market Development for Small-Scale Farm Operations
Cooperatives & Producer Groups
20 tips for Successful Marketing
Marketing Alternatives for Specialty Crop Producers


