Marketing and Farm Business Management

Small farmers often make management decisions without full consideration of such components as cost of production, financing, market demand, associated farm risk and profitability.

Access to fair and open markets for small-scale producers is perhaps the single most influential factor in determining the future structure of the farm production sector.

 

Program activities involve providing educational resources, training assistance, including workshops, enterprise and market demonstrations, field days and other group training activities.

Specific topics and issues addressed include:  

  Alternative Market Development                  Financial Management and Record Keeping

  Farm Business Development                        Youth Entrepreneurship

  Risk Management Education                         Enterprise Development and Production Practices

  Accessing financial resources

Additional program activities involve the evaluation of existing and development of institutional, wholesale and retail markets, as well as value-added products for small-scale farmers.

 

PROGRAM ACCOMPLISHMENTS

Participating small-scale farmers have improved profitability of farm operations through incorporating alternative marketing strategies, alternative enterprises and production management, value-added production and use of irrigation and mechanical harvesting for their operations.

             

 

Alternative Marketing Opportunities

  • Farm to School and other Institutional Markets
  • Retail Outlets
  • Community and other Direct Marketing