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World Wide Web Publications and Resources Guidelines

This policy seeks to establish guidelines for the acquisition of resources to facilitate use of the many features and services that can be realized by connection to the internet. It further seeks to identify standards and terms for publications appearing on the World-Wide Web representative of Florida A&M University. The policy also provides guidelines that promote the use of creative and accurate information in all published materials that are linked to or included in the presence of the University on the World Wide Web.

Florida A&M University desires to optimize the use of the internet, specifically the World-wide Web for its campus operations and public accessibility to its academic, research and public service programs while exercising financial prudence.

It is the desire of Florida A&M University to be sure that any officially provided data seen by anyone outside Florida A&M University is accurate and consistent and has been approved by the administration of the University.

It is also the desire of the faculty, staff and students to be able to publish freely and openly within the constraints of local, state and federal laws, including copyright laws.

Resources for World Wide Web Activities
All university information technology resources and communications resources acquired to enable a presence on the World Wide Web must be planned in cooperation with the University’s Chief Communications Officer( CCO) and Chief Information Officer (CIO). The CCO and CIO are required to approve such acquisitions based on: (a) the consistency of the acquisition with the plan of the University for providing programs with World Wide Web accessibility, and, (b) the efficient use of university resources.

Official Documents
All official Florida A&M University electronic publications must be approved by the Office of Communications. A document that is official is one that purports to speak for Florida A&M University and its official programs and departments and not for individuals employed by Florida A&M University. Some examples of official publications and documents are: University, college and departmental official forms, brochures, recruitment material, video presentations, etc. All such official documents/videos must have a comment at the bottom of all files containing a contact name and e-mail address, and last modified time/date. The Office of Communications must approve all such official documents.

Official Departmental Home Page
It is recognized that each department would like their primary representation to the world to be distinctive. There must also be a common set of rules for all of the representatives in order to ensure quality and accuracy of information and its representation. A departmental home page can have a distinct custom look to it, but must have several elements as required by Florida A&M University’s Office of Communications. Required elements are as follows:

1.) All/any Web sites housed on FAMU servers must comply with all local, state and federal laws as well as with FAMU’s General Guidelines on the Use of Information Technology.

2.)
All names used are official names as recognized by Florida A&M University. For example, the official use of the University’s name is Florida A&M University or FAMU. Use of “Florida A and M”, Fla A&M University and “Florida A&M” is always discouraged.

3.)
Any content, information, videos or photos, as well as, any graphic elements or design used on FAMU’s front page must be approved by the University’s Chief Communications Officer.

4.)
All photos and images used must have the express written permission of not only the person or organization that owns the image, but of any person or persons included within the image. Photos taken by the University photographer normally have model release forms on file.

5.)
All trademarks used must have the express written permission of the person or organization that owns the trademark.

6.)
All copyrighted material must have the express written permission of the person or organization that owns the copyright.

7.)
All pages must have at least one link back to the Florida A&M University home page.

8.)
Any use of the Florida A&M University logo or registered trademarks must be pre-approved by the Office of Communications.

9.)
The home page must have some description of the department. Sources may include the Florida A&M University Facts and Statistics Book, the general catalog, or departmental recruiting materials.

10.)
The home page must contain a FAMU e-mail address of the contact person for the home page. That e-mail address is assigned by the Office of Enterprise Information Technology.

11.)
All pages must contain a last modified date.
Information on all pages must be kept up-to-date, as appropriate.  The accuracy of information on each page is ultimately the responsibility of the person in charge of the department, division or unit. Outdated information should be replaced as needed: hourly, daily, weekly, etc.

12.) Advertising

Without specific authorization from the Office of Communications its designated agent, FAMU Web servers and/or websites may not be used for advertising.  An advertisement is anything placed on a Website, including links, logos or other identifiers, that promotes, induces or encourages, directly or indirectly, commercial activity of any sort with or for the benefit of any person or entity other than the university, or that endorses or recommends directly or indirectly the products, facilities or services of any person or entity.

13.) Links to Commerical Websites

Official Web pages may provide a text link to a commercial site if the university has a contractual relationship with the business.  FAMU official web pages can provide a text link to a commercial site if the site provides a service to the university's primary community.

14.)
The school, department, or office creating the home page is responsible for ensuring that information contained thereof is up-to-date and accurate and of the highest editorial standards (spelling, punctuation, grammar, style, etc.) If errors are observed, you may be contacted by the Office of Communications and asked to make the necessary corrections.


Other Pages
It is also recognized that each individual faculty and/or staff member, or student will have individual requirements for his/her pages. However, the contents of documents and pages outside the scope of the first two sections of these guidelines must not violate any applicable export laws and regulations, must not constitute a copyright or trademark infringement, and must not otherwise violate any local, state, or federal laws. Further, such pages shall be in good taste and, specifically, to the average person, applying contemporary community standards, the dominant theme of the document and pages taken as a whole shall not appeal to the prurient interest. Such documents must be in compliance with all appropriate Florida A&M University campus policies and procedures, including the Florida A&M University Computer and Network Acceptable Use Policy. Moreover, it is expected that such contents will not be in conflict with the guidelines outlined herein. Florida A&M University will not undertake to edit or pre-approve these pages, but any pages discovered that are in violation of the policies and guidelines shall be subject to immediate removal from the Florida A&M University network.