|(From left to right) Jasmin Grant, Lindsey Johnson and Ashley Blakely are brand ambassadors for the Victoria Secret's PINK HBCU Collegiate Collection.
TALLAHASSEE, Fla. – It all started in October of last year when Victoria’s Secret PINK (VS PINK) representatives made a special trip to Florida A&M University (FAMU) to announce a new business partnership that would put the University’s name and the Rattler symbol on a new line of collegiate wear. By mid-December the stylish sweat pants, hoodies and tees were unveiled in select stores across the state and quickly sold out as FAMU coeds and other consumers clamored for more. And by the first day of 2009, there were three new faces in place on the FAMU campus to serve as ambassadors for the popular new brand.
Ashley Blakely, Lindsey Johnson, and Jasmin Grant will go down in both FAMU and VS PINK history as being the first brand ambassadors for the VS PINK HBCU Collegiate Collection on the campus. Two of them, Blakely and Grant, are in their final semester of study at FAMU while Johnson is one year behind them. All three students are majoring in public relations in the FAMU School of Journalism and Graphic Communication and fully understand the role of integrated communication as a tool to help ignite interest in the brand at FAMU. Perhaps of equal importance, all three have been long-time consumers of the Victoria’s Secret PINK clothing.
“I’m really excited about the opportunity to intern with VS PINK and to represent the line,” said Lindsey Johnson, from Orlando, Florida, who has aspirations of a career in fashion and entertainment. “I am a fan of the clothing and I love the combination of representing my school in both a professional and fashionable way.”
Victoria’s Secret PINK partnered with the Collegiate Licensing Company and launched an exclusive assortment of collegiate co-branded merchandise more than a year ago. Last year, the company extended the PINK Collegiate Collection to incorporate select Historically Black Colleges and Universities (HBCU) including Florida A&M University, Hampton University, Howard University, North Carolina A&T State University, and Southern University. The program features VS PINK’s brand iconography and the names and logos of the top universities on fashion apparel. The line is targeted to young, college-aged women.
“I’m ecstatic to have the opportunity to represent VS PINK,” said Blakely.
Blakely, Johnson and Grant were three of almost 200 FAMU coeds who submitted cover letters, resumes, and photos in hopes of becoming the first brand ambassadors for the University. As campus representatives they will work about 10 hours per week and will organize street teams that can help them generate awareness about the FAMU PINK brand.
The first project for the ambassadors is the “Design-A-Tee” initiative. The programs will give FAMU students the opportunity to design a T-shirt that could eventually be sold in Victoria’s Secret PINK stores across the nation. The campus interns have devised a plan of action and activities to encourage fellow Rattlers to take part in the competition, which will be released in the upcoming weeks.
Individuals can go to vspink.com and Facebook to get updates on the campus representatives and their events including the VS PINK pop up store, spring tour and Design A Tee program.
VS PINK initially partnered with more than 30 top universities based on their regional appeal and large student and alumni populations and plans to continue to broaden the PINK Collegiate Collection to additional schools.
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