TALLAHASSEE, Fla. – CNN will broadcast live segments from Florida A&M University (FAMU) Tuesday, April 8, between 6 a.m. to 9 a.m. as part of CNN’s first ever “Black in America Historically Black College or University (HBCU) Tour.” FAMU will host the first Black in America campus stop from 11 a.m. to 5 p.m. on the front lawn of FAMU’s School of Journalism and Graphic Communication.
During the live segments, CNN will broadcast interviews with FAMU President James H. Ammons, faculty and students.
CNN Worldwide’s marketing department announced the launch of a multi-city tour of six historically black colleges and universities in conjunction with the network’s Black in America multiplatform programming initiative.
CNN has also launched a Campus iReporter contest in association with the Black in America tour at each of the six HBCU schools. CNN, together with the National Association of Black Journalists, will choose one Campus iReporter from FAMU, whose prize will be a digital video camera. The winner from each school will also be able to submit additional footage from their Black in America campus stop to win the grand prize, a trip for two to the Essence Music Festival in New Orleans over the Fourth of July weekend.
Viewers and users are encouraged to share their firsthand accounts of the black experience through video, photo, audio or text submissions at www.iReport.com, CNN’s recently launched user-generated community Web site. Contributors to iReport.com also may gain recognition by having the material they submit to the site – once vetted and approved for use – appear on a CNN network or CNN.com.
“The response from the students and the schools has been extraordinary, and their participation is an important part of this story,” said Scot Safon, executive vice president and chief marketing officer of CNN Worldwide. “Black in America is a worldwide CNN multi-platform event about issues that directly impact the future of all Americans.”
The HBCU tour will include a trailer outfitted with a jumbo television screen, along with video kiosks, where participants can submit their video response to a programming-related question via iReport. There will be live DJs, text-message polling, a graffiti wall and electronic polling stations using questions from a CNN/Essence Magazine/Opinion Research Corporation poll. Exclusive video previews from upcoming Black in America programming will also be featured. CNN, Essence Communications and Comcast will all have representatives and giveaways on site.
CNN.com’s special section for the HBCU tour is available at www.CNN.com/blackinamerica/hbcu. It includes rules of participation for the Campus iReporter contest, and it will also feature images from each school.
Forty years after the assassination of Dr. Martin Luther King Jr., CNN launched a sweeping on-air and digital initiative, Black in America. CNN continues its commitment to groundbreaking documentaries and reporting for Black in America, which examines in-depth the often under-reported stories of the African-American experience. This landmark program features six hours of documentaries, a weekly series of reports on CNN/U.S. and CNN International and a multimedia online effort. For more information, please visit CNN.com’s interactive special section at www.CNN.com/blackinamerica.
CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively syndicated news service; and strategic international partnerships within both television and the digital media.
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