April 25, 2013TALLAHASSEE, Fla
. – Florida A&M University (FAMU) Professor of Marketing Roscoe Hightower in the School of Business Industry is the newly president elect and spring 2014 conference program chair for the Marketing Management Association. This position will allow Professor Hightower to provide FAMU researchers with access to a multitude of scholarly marketing and management activities, while being responsible for an international marketing organization.
“It is my hope to include FAMU scholars from all disciplines in Marketing Management Association (MMA) activities,” Hightower said. “It is an honor to have been elected by my peers from around the world to lead the organization. I plan to lead MMA to more membership and increased scholarly publications via our fall and spring conference proceedings over the next two years.”
Hightower, a FAMU alumnus, received his bachelor of science in business administration and a MBA from FAMU and his doctor of philosophy in marketing from Florida State University.
The MMA has a history of showcasing cutting-edge marketing thought presented by both practitioners and academicians.
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