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Thread: IMPACT OF DISEASE SHOCKS ON MEAT DEMAND

Created on: 04/15/10 10:17 PM

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AltheaWC





Joined: 04/14/10

Posts: 2

IMPACT OF DISEASE SHOCKS ON MEAT DEMAND
04/15/10 10:17 PM

IMPACT OF DISEASE SHOCKS ON MEAT DEMAND

Research Scholar: Althea Whitter-Cummings

Student – College of Engineering Sciences, Technology and Agriculture

Florida A & M University

Mentor: Verian Thomas, PhD

Division Director, College of Engineering Sciences, Technology and Agriculture, Florida A & M University

Collaborator(s): Keithly Jones, PhD

Agricultural Economist

U.S. Department of Agriculture

Research Question: How do recurring disease outbreaks impact meat demand?

Abstract

The meat and poultry industries have been affected by a number of disease outbreaks during the past decade. The U.S. cattle and beef markets was impacted by the bovine spongiform encephalopathy (“mad cow” disease), the hog and pork industry had negative implications following the most recent H1N1 flu outbreaks and the poultry industry severely affected by the highly pathogenic H5N1 avian influenza (bird flu) with reported outbreaks in Southeast Asia and Western Europe.

This study examines the impact of multiple meat scares on consumer demand. The objective is to investigate consumers’ reactions to recurring disease outbreaks and their impact on the demand of meat and poultry.

Food safety scares have both short-run and long-run impacts on consumer preferences and the effects of food safety concerns are part of a dynamic process where consumers often change consumption habits during the scare. This project is an example of applied demand analysis and will expand literature by applying it to the domestic and import demands for animal products.


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