Collegiate Licensing

Licensing is a written agreement between FAMU, Collegiate Licensing Company (CLC) and the licensee, whereby the licensee is granted permission to produce products bearing the marks of FAMU.

Florida A&M University (FAMU) became a member of the College Licensing Company (CLC) in 2000 to:

  • help protect the University’s brand/trademark;
  • help promote the University; and
  • help generate funds to assist the Athletics Department

CLC serves as a licensing agent for the University and is responsible for maintaining the licensing program, such as processing the licensing applications, collecting royalty payments, enforcement of trademarks, as well as seeking to find new marketing opportunities for the University.

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What is Licensing?

Licensing is a written agreement between FAMU, Collegiate Licensing Company (CLC) and the licensee, whereby the licensee is granted permission to produce products bearing the marks of FAMU.


Who Needs a License?

Anyone that wishes to produce products bearing the marks of FAMU must obtain a license to do so.

How to Become Licensed?


Contact the Collegiate Licensing Company if you are interested in obtaining a license to produce merchandise bearing the name, mark, logo, etc. of Florida A&M University at (770) 956-0520 or visit their website at www.clc.com and follow the instructions for obtaining a license. You must provide detailed information about your company and the product that you wish to market.

Failure to obtain a license through CLC and approval through the Office of Communications/Licensing can and will result in the seizure of all non-licensed and non-approved merchandise bearing any of Florida A&M University’s trademarks.

What is the Process?


Upon the approval of your licensing application, you may submit artwork designs displaying the marks, logo, name, slogan, symbol, word(s), letters, numbers or combination of any of these that is directly associated with or to the University for approval. We will at that time evaluate each product, and approval must be given of the completed product sample before any merchandise can be produce for retail sale.

This process will protect all parties, including the University from future liability, by ensuring that every product bearing the institution’s name or logo is used appropriately.


Tallahassee Area Vendors of FAMU Gear

     

Champs (Governor's Square and Tallahassee Malls)

FAMU Bookstore (Barnes & Noble) - employees can receive a 10% discount with a valid ID on all FAMU paraphernalia.

JCPenney (Governor’s Square Mall)

Sports Fan-Attic (Governor’s Square Mall)

Victoria’s Secret

Walmart Stores

Walgreen Stores

Cracker Barrel (Tallahassee, FL)

Beall's (Tallahassee, FL)

Finish Line (Tallahasse, FL)

Target

Bed, Bath & Beyond

Tallahassee Municipal Airport (Paradies Gift Shop)

Academy Sports & Outdoors

 

FAMU gear can also be purchased on-line:
"Excellence With Caring"
Florida A&M University Official Motto
University Shield

What is a Trademark?

A trademark is any mark, logo, name, slogan, symbol, word(s), letters, numbers or combination of any of these that is directly associated with or to the University. It is considered an infringement of the University’s trademark rights to create any artwork design that could cause public confusion due to the likeness or similarity of FAMU’s trademarks.

Florida Statute 831.05: Vending goods or services with counterfeit trademarks or service marks - This statute makes it a third degree felony for the possession or sell of merchandise with counterfeit trademarks valued at $1,000 or more.  Under this statute, it is a first-degree misdemeanor if merchandise is valued under $1,000.  Violations will result in the confiscation of all illegal merchandise and can result in arrest.   

Florida A&M University does NOT approve or endorse the use of its marks in conjunction with distasteful designs, or for the purpose of advertising products related to alcohol and tobacco, illegal activities, firearms, religious or political associations, etc.

NOTE: The marks of Florida A&M University are controlled under a licensing program administered by The Collegiate Licensing Company. Any use of thes marks will require written approval from The Collegiate Licensing Company.

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Request Our Services

The Office of Communications is eager to help promote and build the FAMU brand by assisting you with communication and marketing-related projects. 

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To request services, please fill out our online request form.

Request Our Services  

 

 

 

License FAQ's

Frequently Asked CLC Questions

The Collegiate Licensing Company (CLC) serves as a licensing agent for the University and is responsible for maintaining the licensing program, such as processing the licensing applications, collecting royalty payments, enforcement of trademarks, as well as seeking to find new marketing opportunities for the University.

A License is a written agreement between the University, CLC and the licensee, whereby the licensee is granted permission to produce products bearing the marks of FAMU.

Anyone that wishes to produce products bearing the marks of FAMU must obtain a license to do so. Also, because Florida Statute 831.05 considers it a third degree felony for the possession or sell of merchandise with counterfeit trademarks valued at $1,000 or more.  Under this statute, it is a first-degree misdemeanor if merchandise is valued under $1,000.  Violations will result in the confiscation of all illegal merchandise and can result in arrest.

The licensing costs may vary, depending upon the type of license that you may be applying for.  For example, you may apply for a standard license, a local/in-state license or a restricted license. Cost associated with getting licensed will be provided when completing your application.

To obtain a license to produce products bearing the marks of FAMU, you must complete a licensing agreement with CLC. You can contact CLC by telephone at (770) 956-0520 or by visiting them at www.clc.com.

The University benefits from licensed vendors, because it helps to protect the University’s brand/trademark; it helps to promote the University; and it helps to generate funds to assist the Athletics Department by receiving 10% of all licensed merchandise sold.

Marks that are directly associated with or to the University. The University has approved these marks.